ReVamp Your Social Strategy

Consider your current strategy. Did you take into account the following?

1. First thing's first: What's your goal? If your goal is just to get more Facebook fans or Twitter followers, are you working towards that? Or is your goal to increase contributions from your followers? These are goals that require a unique thought process. Bottom line here is know what you're working towards, make sure it's measurable and make sure you're measuring it!
2. Have a personality, define it, and stick to it! Another way to think of this is "brand voice." As a self-employed professional, you have a brand and it has a voice. Keep your language and style consistent. It will built trust in your followers and they'll know what to expect when visiting your pages. 
3. On which channels do you want to be present? If Pinterest is your bread-and-butter social channel, do you also need to have a business presence on LinkedIn? It's smarter to be on fewer channels and manage them well, than be everywhere in small spurts. Having trouble figuring out what's best for you? Think about who your customers are and where they're hanging out in their free time. You can also use a tool like Google Analytics to see which social channel is driving the most traffic to your website.
4. Determine your time and resources *before* you start. If you're planning to spend money on social advertising, determine a budget before you get started. This will force you to think critically about your results. Also, budget your time. Decide how much time you will spend on social media each day or each week. Social media management can turn into a major time suck, so be vigilant. You can always make adjustments later!
5. Get help! If you're creating content, posting manually and tracking all the results by yourself, the time you budgeted for social media will quickly vanish. There are numerous tools available to help you schedule and post your content, so you can get back to what's important – your business!

What's been most helpful to you when developing *your* social media strategies?

Virginia Housing and Community Development Corporation (VHCDC)

Virginia Housing and Community Development Corporation (VHCDC), a U.S. Treasury Department certified Community Development Entity (CDE), announced today it has entered into a referral agreement for small business accounting, insurance, and tax services with Richmond, Virginia based Anchor Accounting Services, LLC (AAS).

Under the terms, VHCDC’s existing and new clients can take advantage of a range of financial services, including accounting, bookkeeping, business liability and workmen’s comp insurance, payroll, and tax services. These same clients will also have access to health insurance, individual life and disability insurance, retirement planning, estate preservation, key position insurance, wealth management, charitable giving strategies, individual tax preparation, and auto, home, renters, recreational vehicle, and umbrella insurance. Further, this alliance extends VHCDC’s effective coverage and range of assistance to small business owners within the Commonwealth of Virginia.

“This agreement is a win-win-win for VHCDC, AAS, and, most important, our clients. With AAS and its team of accountants, financial advisors and tax specialists, and its ability to service clients throughout the state, we now have the resources and additional expertise to serve a growing small business population in Virginia. We’re very excited about this alliance and look forward to helping even more of Virginia’s small businesses owners”, said James R Taylor, President of Virginia Housing and Community Development Corporation.

New clients can access these services and obtain a free, no obligation consultation simply by submitting the VHCDC Client Intake Form available at < www.vhcdc.org/sbas > or by contacting Ms. Dasherra Walton, Community Outreach and Programs Manager at (866) 931-5760 ext 116.

Sharing Her Experience - Network Event

Local Non-Profit Grant Available

The Network of Enterprising Women is pleased to be able to give back to the community in which we all work and live.  We are happy to be able to award grants that support the mission of N.E.W. in the Greater Richmond and surrounding areas.  N.E.W. strives to make a difference in our community through group projects and valuable contributions to enhance both the community and quality of life in the Greater Richmond area.

Click Here  to download your copy of the 2015 Grant Application.

  

For information on how to apply for one of our 2015 grants,

please contact Philanthropic@networkofenterprisingwomen.org

Woman 2 Woman

Woman 2 Woman

January 8, 2015
8:30am to 11:15am

Register online at the  N.E.W. Website - Limit 64 people so sign up early!! Online registration and payment is required in advance and is on refundable.

Fee: $30 Members  * $40 Non-Members

• Register online at the N.E.W. Website  -Limit 64 people so sign up early!! 
• Online registration and payment is required in advance and is non refundable Fee: $30 Members, $40 Non-Members

Trade Show During Woman 2 Woman

Vendors: Business Vendors - Limited number of tables  available

  Fee:  $30 Members, $50 Non-Members

Sign Up:   Online registration and payment is required in advance and is non refundable

We need Your Support and Help: 

1. Sponsors for the event

2. Goodie Bag donations - Please get us Goodie Bag items by the end of December.

3. Door Prize donations- Min. value $25  -Donations needed by the end of December.

Please contact Projects Team with your sponsorship, Goodie bag donations and Door Prize Donations.

For questions, email  projects@networkofenterprisingwoman.org 

Happy Holidays!

The Richmond Women's Business Consortium

The Richmond Women's Business Consortium is looking for sponsors and vendors for their Fall Smart Connect event. Sponsors will be included in the event flyer that is distributed to the members of all of their member organizations (including NEW); distributed at several networking meetings throughout the area; promoted on their facebook page; vendor table at the event; and a speaking opportunity at the event. Please contact Carolyn Boone at cb@yourtransitiontosuccess.com for more information.